Free tools

Tools for agency reporting

A tracked link, and the ROAS a product needs before ads pay for themselves.

UTM builder

Build a campaign URL with utm_source, utm_medium, and utm_campaign. Presets cover Meta ads, Klaviyo email and SMS, Google, TikTok, and organic social.

Open the UTM builder

Break-even ROAS calculator

See profit margin, break-even ROAS, and break-even CPA from order value and costs. The same page includes a CPM calculator.

Open the ROAS calculator