Features · Vuelly

Command

Who needs a person today.

Open issues across every client, ranked by what matters this week.

Portfolio

Northline Collective · Read only

This week

Today

5 need a look

3 on track across 8 clients.

Peak Outfitters
Critical
Spend stopped
Meta spend is A$0 on 11 Sept and 12 Sept. Last spend was A$2,099 on Thu, 10 Sept.
Volt Athletics
Warning
Meta overspend
Meta spend is A$27,786 of a A$24,000 budget. At this rate the month ends at A$69,465, over the 110% line.
Peak Outfitters
Warning
Flow stopped
Browse abandonment: Klaviyo status is draft after being live. About A$5,194 a week.
Volt Athletics
Warning
Creative fatigued
UGC hook — morning run: Frequency rose from 1.6 to 3.4. Click rate fell from 1.8% to 0.9%. Thumb-stop fell from 32.0% to 18.0%. Hook rate fell from 40.0% to 22.0%. CPM rose from A$18.83 to A$23.14. Cost per purchase rose from A$40.36 to A$78.39.
Ember & Oak
Warning
Flow stopped
Browse abandonment: Sends fell to 0 from about 349 in a normal week. About A$2,202 a week.

Client health

A 0–100 score, with the reason it moved.

Harbor & Co
100
Nothing is pulling this score down.
Peak Outfitters
59
Spend is at 91% of the account cap.
Ember & Oak
45
Meta Ads sync failed. Meta Insights timed out (code 2). Ads numbers may be up to 6 hours stale.
Volt Athletics
59
2 ads are disapproved.
Nightwell Sleep
59
Meta Ads needs a reconnect. Last successful sync was Sat, 12 Sept. OAuth token expired (error 190). Reconnect Meta Ads to resume sync.
Lumina Skin
97
Last report activity 27 days ago.
Northshore Supply
100
Nothing is pulling this score down.
Atlas Pets
59
The ad account is disabled.

Alerts

Open issues. Snoozed and done stay on the board.

Sync failed
open
Ember & Oak
Meta Ads sync failed. Meta Insights timed out (code 2). Ads numbers may be up to 6 hours stale.
Meta account problem
open
Ember & Oak
The ad account is unsettled.
Flow stopped
open
Ember & Oak
Browse abandonment: Sends fell to 0 from about 349 in a normal week. About A$2,202 a week.
Meta overspend
open
Volt Athletics
Meta spend is A$27,786 of a A$24,000 budget. At this rate the month ends at A$69,465, over the 110% line.
Meta ROAS behind target
open
Volt Athletics
Meta ROAS is 2.07x versus a 3.20x target (behind once it is under 90% of target).
Creative fatigued
open
Volt Athletics
UGC hook — morning run: Frequency rose from 1.6 to 3.4. Click rate fell from 1.8% to 0.9%. Thumb-stop fell from 32.0% to 18.0%. Hook rate fell from 40.0% to 22.0%. CPM rose from A$18.83 to A$23.14. Cost per purchase rose from A$40.36 to A$78.39.

Everything in Command

Today
Open issues across every client, ranked by how much they matter this week.
Overview
How every client is doing, in one view.
Client health
A 0–100 score for each client, with the reason.
Alerts
A bell for open issues, with a board to snooze or mark them done.
War Room
A sale view you switch on when you need it.

Clients

The whole book, and who looks after it.

Filter by account manager, open a client, or send a link that needs no login.

Clients

Northline Collective · Read only

8 clients

H
Harbor & Co
Priya Raman
Up to date
PO
Peak Outfitters
Priya Raman
Up to date
E&
Ember & Oak
Jordan Hale
Sync problem
VA
Volt Athletics
Jordan Hale
Up to date
NS
Nightwell Sleep
Tom Walsh
Needs a reconnect
LS
Lumina Skin
Priya Raman
Up to date
NS
Northshore Supply
Jordan Hale
Up to date
AP
Atlas Pets
Tom Walsh
Paused

Everything in Clients

Add a client
Add a client by name, rename them later, and set a two-letter initial.
Client list
Every client in one list, filtered by who looks after them.
Client page
Overview, Email, Ads, and Sync for that client.
Klaviyo and Meta
Connect each client’s Klaviyo and Meta. Vuelly only reads them.
Share link
A link just for that client. They can open it without signing in.
Account manager
Pick a team member to look after each client.

Retention · Klaviyo

The email, without the twelve tabs.

Campaigns, automatic emails, list health, and whether the mail is getting through. Vuelly only reads Klaviyo.

Harbor & Co

Northline Collective · Read only

Last 30 days

Email revenue

A$238,589

+5.4%

01

Welcome series

Running · A$34,067

02

Abandoned checkout

Running · A$33,413

03

Post-purchase

Running · A$31,447

2,021 orders credited to email.

Healthy

Everything in Retention

Campaigns
How each email campaign performed.
Flows
Flows that have stopped or started slipping.
Flow maps
Each step in a flow, with results on the messages.
List growth
List size, new subscribers, and unsubscribes.
Deliverability
Bounce, spam, and unsubscribe health.
Orders
Orders and revenue, and how much email is credited for.
Lifecycle
New, repeat, loyal, at risk, and lapsed customers.
RFM
Customers grouped by recent purchases, frequency, and spend.
Cohorts & LTV
Repeat purchase by first-order month, and spend over time.
Tracked metrics
Any Klaviyo number you pin, charted over time.
A/B tests
Campaign tests, with Vuelly’s read on the winner.
SMS
Text campaigns and flows, kept separate from email.

Paid social · Meta

Which ads are still earning their keep.

The creatives, the monthly budget, and the ads people have seen too often.

Harbor & Co

Northline Collective · Read only

Last 30 days

Creatives

Broad · 15s UGC

Prospecting · Broad

A$8,204 spent

3.45×

Broad · Static lifestyle

Prospecting · Broad

A$6,321 spent

3.45×

Interest · Review compilation

Catalog sales · Best sellers

A$5,167 spent

4.21×

Founder story 15s

Retargeting · 30 day

A$2,140 spent

FreshTiringFatigued

Everything in Paid social

Creatives
The ads themselves, and how each one is doing.
Campaigns
Spend and results for each Meta campaign.
Pacing
Meta spend against each client’s monthly budget.
Account health
Account status, disapprovals, learning, spend cap, and billing.
Creative fatigue
Ads going stale from how often they’re shown, click rate, and cost.

Measurement

Three revenue numbers, kept apart.

Meta, Klaviyo, and the store can each claim the same sale. This shows them side by side.

Harbor & Co

Northline Collective · Read only

Last 30 days

Blended ROAS

0.00×

Source: Klaviyo Placed Order

A$50,967 ad spend

Change log

11 Sept · Budget · Volt Athletics
Budget changed on Prospecting · Advantage+
A$180 a day to A$240 a day.
9 Sept · New ad · Volt Athletics
New ad: UGC hook — morning run
Created in this ad account.
9 Sept · Status · Harbor & Co
Founder story 15s paused
Active to Paused, then started again the next morning.
7 Sept · Flow · Ember & Oak
Browse abandonment stopped sending
Sends fell to 0 from about 349 in a normal week.
7 Sept · Flow · Peak Outfitters
Browse abandonment stopped sending
Klaviyo status is draft after being live.
6 Sept · Bid · Harbor & Co
Bid changed on Retargeting · 30 day
Cost per result goal from A$28 to A$32.

Everything in Measurement

Blended ROAS
Revenue divided by ad spend, with the source labelled.
Change log
Budget, status, bid, and new-ad changes, plus Klaviyo flows.
Honest revenue
Meta, Klaviyo, and store revenue, shown separately.

Client delivery

A report they can open tonight.

A one-page PDF, or a scored audit, shared with a link that needs no login.

Harbor & Co

Northline Collective · Read only

Report

Audit score

85

In good shape. A few small fixes, nothing urgent.

Email

90

Ads

79

Everything in Client delivery

Reports
A one-page report you can download as a PDF, email, or share.
Audits
A scored read of a connected client, with a PDF you can share.

Agency

The team, and whether the data is fresh.

Invite people, set roles, and see when each client last updated.

Northline Collective

Agency · Read only

Synced 40 min ago

Seats

No seat limit

Jordan Hale
Owner
Priya Raman
Admin
Tom Walsh
Member
sam@northline.demo
Invite sent
Member

Everything in Agency

Team
Invite people, set roles, and choose who looks after each client. Seat limits are off.
Settings
Agency details, Klaviyo connections, branding, and notifications.
Sync
See when each client last updated, and pause syncing if you need to.

Every client. Every channel. One calm place.

Who needs a person today.

Everything in Command

Today

Overview

Client health

Alerts

War Room

The whole book, and who looks after it.

Everything in Clients

Add a client

Client list

Client page

Klaviyo and Meta

Share link

Account manager

The email, without the twelve tabs.

Everything in Retention

Campaigns

Flows

Flow maps

List growth

Deliverability

Orders

Lifecycle

RFM

Cohorts & LTV

Tracked metrics

A/B tests

SMS

Which ads are still earning their keep.

Everything in Paid social

Creatives

Campaigns

Pacing

Account health

Creative fatigue

Three revenue numbers, kept apart.

Everything in Measurement

Blended ROAS

Change log

Honest revenue

A report they can open tonight.

Everything in Client delivery

Reports

Audits

The team, and whether the data is fresh.

Everything in Agency

Team

Settings

Sync

Read-only and secure

Start free